Noreen L. Forbes

About your company.


Life grants nothing to us mortals without hard work.



Accomplish your biggest goals! This exercise helps you increase your clarity, intrinsic motivation, accountability, and action toward your deepest aspirations. It’s for elite performers, coaches, leaders, managers and mentors who want to help people do and achieve more.

Great for:

  •  Professionals who want to make a high stakes move in life or business.
  •  People who need to “try their goals on” for the right fit to renew their focus.
  •  People who are fearful of sharing their goals but want accountability.
  •  Coaches that want to establish a clear end goal in mind with their clients.


As I glide toward the next horizon line, the overhanging moss covered canyon walls tower far above. I can see the mist rising from the depths below with only the treetops visible just downstream. There is only one way out 먹튀검증커뮤니티. The nearly deafening guttural roar of the river seems to make the surrounding trees tremble, or is that just my stomach? Sitting on the riverbank at the lip of the towering drop, anticipation courses through me as I make an effort to see my intended path amongst the chaos. I close my eyes… 

At the highest levels of sport, athletes and coaches have long been harnessing the power of the human mind for elite performance. We often hear about athletes visualizing their moves and outcomes before they compete. Years ago, as a wilderness guide and action sport coach, I started having my athletes run training sessions in their minds. They would “practice” sticking the moves they needed to win, or simply survive.

Today, we take concepts and techniques from the world of extreme sports and apply them to business, transforming the careers of our clients. Running a waterfall and running a business require many of the same abilities. Both take commitment, courage, and an unrelenting drive to succeed no matter what. When the stakes are this high, it helps to be crystal clear on where you would like to end up.

Let’s face it…traditional goal setting doesn’t work. Creating a list of disjointed, vague aspirations doesn’t engage others or create accountability. Most often we make goals, then set them aside and go about doing things the way we always have.

We make decisions based on emotion. A bullet list simply doesn’t inspire action like a good story does. It doesn’t reach us on an emotional level, therefore isn’t memorable and it certainly isn’t worth sharing with others. The human mind has evolved to process and learn through the art of storytelling. Our survival has long depended on our ability to do so.

By creating something the human brain engages with, you create the potential for action. It makes your goals worth sharing with others and creates clarity for yourself, greatly increasing your likelihood of success. In the hard times, when you get knocked off your line, returning to your story gives you the resilience and the grit to keep in the flow.

Having picked my route, it’s time to take action. Sliding into the cool churning waters above the drop, I return to the goal in my mind. With clarity and purpose, I pull hard on the paddle, propelling myself into the main flow of the water. Time slows as the world falls away from under the worn hull of my kayak. Sticking the landing, I paddle away from the base of the drop beaming with pride, feeling a sense of accomplishment and bellowing a victory howl.


Use these 3 steps to “stick your line” and turn your goal story into reality!

1. Identify your goals
Identify some goals that you’d like to achieve over the next year that fit the SMART formula. Make them Specific, Measurable, Actionable, Realistic and Time based. Be sure to include a couple of personal goals and professional goals.

2. Tell a story (here’s where things get really interesting...)
Create a compelling story around your goals. Write about a moment in the future you’re experiencing as though it’s happening right now and pulls together each of the goals into one moment. Be sure to incorporate all 5 senses. Really put yourself there and describe the sensations. Write it from a first person perspective, like I did with my example of kayaking. Integrate each of your goals into one fulfilling story.

3. Share your story
Now we take SMART and add three more letters making it “SMARTERS”
The “ERS” stand for Exciting, wRitten as a story, and Shared. Once your goal story is really exciting to you, it’s time to share it with those you respect and wouldn’t want to disappoint. By sharing your story you create personal accountability while allowing others in to help you achieve your dreams. When you are sharing it, be sure to select wisely. Not everyone in your social circle or family will be supportive and helpful in achieving your goal, even if they are well intentioned.

4. Take action
Be sure that everything in your story is actionable. The greatest risk with this exercise is you can actually fail to take action because you’ve already had a taste of what it is like to be there already, yet there is still work to be done. Be sure to build a plan around the goal with some easy wins that are achievable right away to get the momentum going. After all, “a goal without a plan is just a wish.”

It’s important you appreciate and enjoy the work it’s going to take to get there. If you get stuck and can’t come up with a story, it’s usually because you fear choosing and therefore missing out on other possibilities. Remember you can change it if something better comes along. It’s your story.

Tips for coaches and leaders
This process can help reveal an employee or client’s “why” and what truly motivates them. It’s a great tool for strategic planning with a business owner and can be used at team building retreats. It can also help bring partners together toward a common goal or reveal how to help an employee toward their actual end goal.

This powerful exercise can be self-completed by a client or employee once the format is explained and an example story is shared. Because it demonstrates congruence, it’s especially useful if the coach or leader shares their own personal goal story with the clients as the example. Once they have crafted a great story have them stand and read it out loud (just be sure to have some tissues ready as this can get emotional). You can also take this one step farther and have them create a visual representation on a vision board with the story at the center and then hang the board somewhere it can be seen daily.